Over the past five years his company, Geronimo Inns, has taken over nine London pubs, gentrified them and installed good chefs, often itinerant antipodeans.

ECONOMIST: Restaurants

One evening, he found Geronimo, the gecko that hunted on his windowsill, and Cecily, his pet praying mantis, engaged in a fight to the death.

FORBES: Books And Mantids

Finally, some of the measures that Joe Geronimo Martinez mentions have been tried all around over decades (esp. reducing working hours), with not exactly overwhelming success.

FORBES: Is There Hope For Employment In Europe?

The Mescaleros--some of whom are descendants of Geronimo--sued, and won.

FORBES: Magazine Article

The president and top aides were gathered in the White House situation room to monitor the progress of the operation Sunday afternoon when the message "Geronimo EKIA" -- indicating that bin Laden had been killed in action -- was called in from Pakistan.

CNN: Bin Laden killing caps decade-long manhunt