Going forward, he said, Demand will continue to elevate the quality of its content while overhauling or eliminating the lowest-quality, user-generated content of the sort that has occasionally given the company a bad name.
But the sort of animosities and controversies generated by last weekend's elections are reminiscent of a past that many had hoped they had finally left behind.
The number of impressions generated by premium ad units of the sort GM unsuccessfully petitioned Facebook for increased from 37% to 70% last year, depending on the exact format.
Twitter has allowed those companies to access "tweets" generated by Twitter users, and those programs were vital to Twitter's growth because they helped people sort through, organize, and search for "tweets" in a way that Twitter couldn't.