Peter Gantner, 32, latched onto Crazy Bones while closing out his pog inventory.

FORBES: Is Crazy Bones cool?

The early promotion money would come from sweat equity the Gantner brothers' sweat.

FORBES: Is Crazy Bones cool?

On a chilly morning in mid-March, Gantner is sitting on the floor of Ms. Moss' elementary school classroom, demonstrating Crazy Bones for her second-graders.

FORBES: Is Crazy Bones cool?

Gantner has spent every day of the last six months on the road, doing demos in schools, toy stores, shopping malls, street corners anywhere he can pull in the kids and light a fire.

FORBES: Is Crazy Bones cool?

Intrigued, he asked questions and learned that Gantner and his brother Peter had the rights to peddle Crazy Bones from the Spanish manufacturer of the game, Magic Box International, for a simple split of the profits.

FORBES: Is Crazy Bones cool?

Intrigued, he asked questions and learned that Gantner and his brother Peter had the rights to peddle Crazy Bones from the Barcelona manufacturer of the game, Magic Box International, for a simple split of the profits.

FORBES: Is Crazy Bones cool?

Gantner has spent every day of the last six months on the road, doing demos in schools, toy stores, at scout meetings, shopping malls, street corners anywhere he can pull in the kids and light a fire.

FORBES: Is Crazy Bones cool?

Gantner hands out free samples.

FORBES: Is Crazy Bones cool?