But ubiquitous digital consumer data, cheap computing power and open-source software have created a tremendous opportunity for smart marketers to change the research game.
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As both Republicans and Democrats in Congress appear willing to cut funding for key energy innovation programs, a bipartisan group of Senators have spoken out in support of maintaining funding for an innovative energy technology agency that invests in game-changing research.
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Roth's specialty within operations research: game theory, which analyzes situations in which the outcome depends on the actions of multiple people.
All of my training in game design and my research into how games provoke positive emotions and build up our social relationships it all poked through the mental fog.
So I tried out this one game down at the naval research lab in Washington, and they hooked me up to a heart monitor and a brain monitor.
Strong sales of the latest Call of Duty and Halo sequels were not enough to prevent a drop in annual US video game sales, according to research firm NPD.
How about you do some more thorough research before bashing a game incorrectly.
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Mark Lamia, Treyarch studio head, said his developers did a lot of research to set the game in a plausible future.
Even a cursory amount of research into the video game industry would have shown that the market is volatile, especially for new and untested titles.
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Dr Mark Vrtiska and colleagues at the Nebraska Game and Parks Commission recently published research in the Wildlife Society Bulletin saying that organised and licensed hunting has boosted the amount of money being spent of conservation.
According to figures collected by a trio of research groups, the game was the most "most-social event in the history of television, " racking up more than 52.5 million mentions of it around the web in a single day -- three times that of 2012's Super Bowl and Grammy Awards.
Her current research examines women's game play, the economics of the videogame industry and pedagogical uses of games.
She and her fellow soccer teammates also played a marathon pickup game to raise money for breast cancer research.
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Meanwhile, rivals that once played the same game as King have moved on to research their own potential blockbuster drugs in the hopes of far greater profits.
Their research and design is on game-changing topics from how people in sub-Saharan Africa and India use computers and cell phones, to the use of Twitter and social media during crisis, to how digital gaming contributes to business relationships in China, to how American families control internet use at home.
But if that game was the start of a trend, research by STATS suggests fans who stress easily might want to load up on Kava Kava or Valerian Root (since we only prescribe herbal remedies here at BracketRacket).
The game was revealed by the Middle East Media Research Institute (MEMRI), which keeps an eye on the online forums frequented by Islamic militants, and which translated the Arabic text in the game (strangely, the score is in English).
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In just three weeks this fall, thousands of people playing the free downloadable game helped map the structure of an enzyme that could fight HIV and AIDS. Scientists at the University of Washington created Fold-it to turn research about protein folding into a game, dishing up puzzles made up of spirals and clumps that represent amino acids.
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One licensing agreement later, and an academic research project has become a Google Images game - and the results are proliferating.
The end game in healthcare is personalized medicine facilitated by genomic research, which will someday allow us to create customized medications for individual patients.
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Research In Motion isn't the only game in town for mobile communications.
Back in 1998, its creator, Research in Motion, knew it had a game-changing product and believed that getting the right name would matter.
The Joan Ganz Conney Center at Sesame Workshop supports a variety of research initiatives looking to develop and innovate digital and game-based learning for children.
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It was not until researchers at the University of Washington proposed converting the research model into Foldit, a Halo-like game that uses 3D visual icons.
In fact, in 2009 the Defense Advanced Research Projects Agency (DARPA) sponsored an online game to determine how effective social networks could be in locating objects.
In short, expect professional sports stadiums and arenas to conduct more research regarding what fans want to boost their in-game experience.
"North American consumers in particular appear to be playing a waiting game, " noted Paul Gagnon, Director of North America TV Research.
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Governments support innovation best by funding basic research and setting and enforcing the "rules of the game" things like laws, regulations and property rights.
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