Putting a handset, or a computer, in every home is simply not the high-end gadget maker's mission.
That it was purchased by computer and gadget maker Apple, however, highlights the growing rivalry between Google and Apple.
In doing so the computer and gadget maker made it plain that it's about to overhaul its iPhone lineup.
The computer and gadget maker is already one of the largest distributors of Windows software--with more than 500 million downloads of its iTunes digital music software to Windows users.
But, it will not be the Howard the drapery guy in New Jersey or Mary the calendar printer in Minnesota or Fred the gadget maker in Texas to challenge this money grab.
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The time to get the scoop on Apple 's (nasdaq: AAPL - news - people ) next move is not when its charismatic founder is pitching the faithful on the computer and gadget maker's next product.
For a moment, it appeared as if Intel Germany Chief Executive Hannes Schwaderer broke the strict code of silence enforced by Apple this week when he seemingly let it slip to a German-language publication that the computer and gadget maker would be using a version of Intel's Atom processor in an upcoming version of its iPhone.
For a moment, it appeared as if Intel (nasdaq: INTC - news - people ) Germany Chief Executive Hannes Schwaderer broke the strict code of silence enforced by Apple (nasdaq: AAPL - news - people ) this week when he seemingly let it slip to a German-language publication that the computer and gadget maker would be using a version of Intel's Atom processor in an upcoming version of its iPhone.
It led Sony, for example, to re-invent itself as a content-provider instead of a gadget-maker.
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On the heels of a hot start for the Galaxy S4, which the company says sold 10 million units in less than a month, the Korean gadget-maker seems to be homing in on the rival iPhone with a handset that promises to be easier to grip than its bulkier cousins in the Galaxy line.
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