Webaroo claims 150 brand advertisers and 10, 000 smaller-size enterprises using the platform to either advertise on groups created by other users or to create their own groups, like PepsiCo, which says GupShup makes ideal sense for mass consumer products.

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But even they aren't ideal candidates for the job -- since they never see fistula in their own country, they have no experience with it, he says.

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"For those who still own DVDs and want to watch them on their computers, the iMac isn't the ideal solution, " Fortune's JP Mangalindan wrote in a review of the new iMac.

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