Eriksson said he "would love to conduct a follow-up study with other samples, " adding his paper didn't itself contain any deliberately faulty statistics to test whether readers would notice.
The New York tabloids follow every step of his love life, which has included a dalliance with pop diva Mariah Carey and a current liaison with Miss Universe Lara Dutta.
So far, local businesses have tried to tap into this location-data-love-fest by posting signs in their windows with social media logos begging customers to friend and follow them.