The exchange is a self-regulating organization, meaning that--headed by its 22 directors--it is charged with ensuring that its 365 member firms and 2, 800 listed companies follow the rules designed to keep the stock market fair and competitive.
Mr. Goodwin also sees his guide as a tool for new buyers for whom "the art market can be a daunting place" as it often doesn't follow the rules of other more conventional trading arenas.