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           					Bullard seems to agree, even though he does suggest the flow rate, or pace, of asset purchases, should be the way for them to signal their intentions to markets. 
            					  		    					
           					 FORBES: Fed's Bullard Says He's Ready To Increase QE As Inflation Is 'Too Low' 
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           					The value of any such asset (real estate, stock share, or bond) is the sum of the future stream of cash flow or benefits, discounted by the interest rate. 
            					  		    					
           					 FORBES: When Mortgage Rates Rise, Will Home Prices Fall? 
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           					If a firm can deploy the incremental dollar of cash flow at a rate of return greater than its cost of capital, it should pursue acquisitions or internal capital projects, as these methods will be the fastest way to build shareholder value. 
            					  		    					
           					 FORBES: Magazine Article