So Robbins knew he was on to something when, in late 2007, he traveled to France with his wife and young sons and bought his children small, flexible pouches of applesauce that they could hold with both hands.

FORBES: Magazine Article

He discovered a trade publication called Flexible Packaging and in it, found a manufacturer in California that could recreate the pouches used by Andros and Materne: a blend of recyclable, food-grade plastic and aluminum, with a resealable pouch that could hold 90 grams of applesauce.

FORBES: Magazine Article

Bags, pouches, tubes--how do you dazzle someone at a cocktail party talking about "flexible packaging"?

FORBES: BEMIS Bag Man