But even that concern is minimized at a store that specializes in selling basic, everyday goods, according to Fleener.

FORBES: Magazine Article

"The loudest critics now are the investors, " says retail consultant Doug Fleener of Dynamic Experiences Group in Lexington, Mass.

FORBES: Magazine Article

"Wal-Mart's biggest issue is figuring out who its customer is, " Fleener says.

FORBES: Magazine Article