"It's really a show about acclamation, more than anything, " executive producer Joe Lawson said of what he sees as a fish-out-of-water story.

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Whalen loves a good fish story, especially one the thick-armed, 41-year-old insurance broker from Capistrano Beach, Calif. lives to tell.

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There is a fundamental difference between using a private investigator at any given time to turn around a story on tittle-tattle, or to fish for stories and monitor people's lives, and to make a careful, considered decision to carry out a breach of the law in order to expose wrongdoing.

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Amarin, which makes a new form of fish oil called Vascepa, could have marketing difficulties because doctors will draw comparisons between the niacin story and that for fish oil medicines, which showed benefit in early, open-label studies but have failed in more recent rigorous ones.

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