Never use a metaphor, simile or other figure of speech which you are used to seeing in print.
He was a master of rhetoric, as he was a master of mimicry, but his preferred figure of speech was one of the lowest, the pun.
Tuesday kicks off (no mere figure of speech, this) with questions (at 2.30pm) to the Deputy Prime Minister, Nick Clegg, and his smoothly diplomatic deputy, Mark Harper.
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But Mr Cobbledick, who was formerly the boss of Miss Willis, told the court that because she was angry he took her comment to be a figure of speech.
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She cannot speak the Ariekei tongue, but she is an indelible part of it, having long ago been made a figure of speech, a living simile in their language.
He called it the phonograph, and it took a long time for librarians to figure out that the echoes of speech and music that Edison and his successors etched on discs were as important a part of our collective memory as the words that Johannes Gutenberg and his successors printed on paper.
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Janet Yellen, vice-chair of the US central bank and the person many expect to succeed Ben Bernanke, is the latest senior figure to contribute to this trend, in a speech earlier this week.
Mr Leshchenko began working for Ukrainska Pravda several days before Gongadze's disappearance but he refuses to be compared to the dead journalist who has become an iconic figure in Ukraine, a symbol of struggle for the freedom of speech.
But he did not refer directly to the scandal in his first speech since the US Anti-Doping Agency named him as the central figure in a major doping ring.
Though it transcribes all of the speech pulled out of videos from its content partners, it only runs other videos through speech-recognition software when there isn't enough metadata with the files for the search engine to figure out what it contains.
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