The retailer yanked three rambunctious men's magazines--Maxim, Stuff and FHM--from stores this year.

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She served as a presenter for FashionTV in South Africa, was an FHM cover girl and was the face of cosmetics company Avon.

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Even FHM, owned by Emap, a British publisher, which remains the market leader with a circulation of over 700, 000, was down by 2%.

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Megan Fox, for example, who plays Sam's high school crush Mikaela, looks and sounds exactly like the 20-year-old FHM babe she really is.

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More recently and controversially, Pejic modeled a push-up bra for the Dutch retail chain HEMA. He was also named one of FHM Magazine's 100 Sexiest Women in the World in 2011.

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Since the first Tomb Raider was launched in 1996, its striking cyberbabe has become so well-known that she has appeared on the covers of successful magazines The Face, Melody Maker and FHM.

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She was one of FHM magazine's 100 Sexiest Women in the World for two years running, appeared in international and South African advertisements and was a celebrity contestant on Tropika Island of Treasure filmed in Jamaica.

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Ms Steenkamp, who had been in the prime of her life, was well known in social circles and had graced the covers of a number including men's magazine FHM - but most South Africans would have known her simply as Mr Pistorius's girlfriend.

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Tomlinson said Steenkamp, known simply as Reeva, was one of FHM's (formerly For Him Magazine) 100 Sexiest Women in the World for two years running, appeared in countless international and national advertisements and was one of the celebrity contestants on Tropika Island of Treasure, filmed in Jamaica.

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