Then, the company will court the female-skewing demographics of Showtime with the women's prison comedy Orange Is the New Black from Weeds creator Jenji Kohan.

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The female-skewing network has struggled with the unique position of trying to cater to an advertiser-beloved but tough to reach demographic of 18- to 34-year-olds since its inception.

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Also pulling down the cumulative total was the female-skewing, ratings-light CW, which failed to gain traction with newcomers Melrose Place and the season's first casualty, The Beautiful Life (TBL barely broke the 1 million mark with its second and final episode.) "The prognosis for that network's survival at this point is probably doubtful, " opines Creutz.

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