"Nobody thought we'd get to the finish line because we were just a little company, " says Felsinger.

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"We said let's pretend we're building this on the California coast, " says Donald Felsinger, chief executive of Sempra Energy.

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Felsinger believes that as U.S. gas demand outstrips production, having a secure supply in Baja will become very valuable to Sempra.

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While Prince's unit was barred from sharing information with Sempra's regulated utilities, the traders had a granular view of the marketplace that helped Felsinger see opportunities early.

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Felsinger credits the trading guys with the idea of teaming up with Kinder Morgan on a pipeline to ease the transit of western gas to the East Coast.

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"It was one of those life moments, " says Felsinger, 59.

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"As a country, we are consuming more natural gas than we are finding, " says Sempra Chief Don Felsinger, adding that more infrastructure will help lower the cost of the fuel that typically sets electricity prices.

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The region is a valuable asset for another reason: In July Felsinger inked a deal to provide Southern California Edison with 250 megawatts of wind power for 20 years from a wind farm planned for the Baja town of La Rumorosa.

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Felsinger isn't through with Baja.

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