CareerBuilder is buying a Super Bowl spot for the fifth consecutive year and will use the ad to launch a new "Tips" campaign, which features reasons why someone needs to look for a new job.

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"It's a gift that can really last and evolve as the baby grows, " said Ms. Restoin Roitfeld, whose website, Romy and the Bunnies, features interviews with other chic mothers as well as tips on how to avoid stretch marks and tame post-pregnancy hair.

WSJ: A Guide to the Best Baby Gifts

The American menu features elevated bar classics such as grilled mahi mahi sandwiches, Asian-style pork ribs and marinated steak tips.

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