Importantly, the partnership should now fasten on messaging that directly addresses the despair among consumers that Cunningham depicts.

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And yet our minds fasten on that single moment on the bus -- Ms. Parks alone in that seat, clutching her purse, staring out a window, waiting to be arrested.

WHITEHOUSE: President Obama Dedicates a Statue Honoring Rosa Parks

Naima and I stood watching Amm Samir and his eldest son, Gamaal, fasten the luggage on the roof rack.

NEWYORKER: Naima

One thing that still bugs me, after a month on UP, is that the data being gathered is just as useful or more useful to the company that was clever enough to fasten all these bracelets on all of us.

FORBES: My Not Yet Quantified Self