Its looks are way over the top in a Tonka Toy sort of fashion, and it is a lot less expensive than the Range Rover.

FORBES: Vehicles Feature

But perhaps Lego should not strive unduly to keep up with electronic fashion: the big hit this Christmas at Hamleys, London's toy mecca, was a come-back story dating back to ancient Greece: the humble yo-yo.

ECONOMIST: Lego

Baugur's UK retail presence also includes fashion chains Karen Millen, Oasis and Whistles, jewellery stores Goldsmiths, and London toy shop Hamleys.

BBC: NEWS | Business | Baugur still eyes Somerfield bid