Facebook a place for personal profiles and marketingpages, Black says posting job notices in Facebook ads or status updates on business pages has the added advantage of targeting your message to a specific demographic.
While creating and managing social media profiles has become the norm for many big brands, data shows that posting content to marketing tools like Facebookpages does little to engender any significant level of engagement or other meaningful business metric.
Many have spent millions of dollars on hiring digital ad firms and creating content for their Facebookpages in order to stimulate buzz, which advertisers liken to word-of-mouth marketing campaigns.
However, good news: at the recent FacebookMarketing Conference, one of the announcements for upcoming features included five levels of administration for Pages.