In successful cake making, select the best ingredients, mix them together and pour into the right size pan, bake at the right temperature and for an appropriate time, frost and decorate to add flavor and eye appeal.

FORBES: Investing Well Is Like Baking An Award-Winning Cake

While executing its public sector work, Cohen says, Opnet keeps its eye on how applications might appeal to the commercial half of its customer base.

FORBES: Beltway Bet: Opnet Technologies

The good art that would appeal to a cultured eye and mind has not as much as chance as before the war.

BBC: Website Exclusive: Beirut Rebuilds a Culture

The stakes are high: Stylish laptops have been at the heart of Dell's plan to claw back market share from Hewlett-Packard with eye-catching designs that will appeal to customers snapping up laptops from retailers, such as Best Buy, that Dell has been cultivating over the past year.

FORBES: Magazine Article

The stakes are high: Stylish laptops have been at the heart of Dell's plan to claw back market share from Hewlett-Packard (nyse: HPQ - news - people ) with eye-catching designs that will appeal to customers snapping up laptops from retailers, such as Best Buy (nyse: BBY - news - people ), that Dell has been cultivating over the past year.

FORBES: Dell's Laptop Strategy

While it is early days for Australian shale gas, but that should not be seen as a negative for investors with an eye on emerging energy sectors, especially one with recognized geological appeal and the first signs of successful exploration.

FORBES: Chevron Gets A Sniff Of Australian Shale Gas

Again, the appeal of this mixed approach to providing public services is in the eye of the beholder.

ECONOMIST: The long honeymoon | The

His grounds of appeal criticised the legal directions given to jurors by trial judge Lord Dunpark, the eye witness evidence Beck claims was mistaken, the rejection of his alibi and a claim that his legal team had let him down.

BBC: William Beck loses armed robbery conviction appeal