But one of the interesting things is that we sort of measured the extra loyalty factor that we think accrues to Shaklee as a result of being a mission-oriented company.
Critics of Twitter say the service is vulnerable to unauthorized messages because the company hasn't widely implemented "two-factor authentication, " an extra layer of protection to ensure a person who enters a password to a digital service is the authorized user.
Luukko thinks the online convenience factor is a good thing for fans looking to unload extra tickets, but that teams in the end might be better off staying out of it directly.