But despite these advances in technology allowing marketers to extend their reach, the strength of the customer relationship has remained the single biggest contributor to marketing success.
For firms that differentiate by delivering maximum client convenience and relationship transparency, the right solution will extend internal client and project-specific intranet portals into external (extranet) portals accessible by members of the client organization.
"BP has enjoyed a long and successful working relationship with North Star which has provided us with the confidence to widen and extend the service they provide to our business, " he added.
Banks in emerging markets are using mobile phones to extend their services to existing customers and to provide banking connectivity to individuals with no previous banking relationship.
The Trilambs extend their merciless satire to almost every aspect of life - from dysfunctional relationships to absurd parties and messy relationship break-ups.