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Barr's product range also includes Tizer and Rubicon, while Britvic is known for making Tango, Robinsons, J2O and sells PepsiCo brands under an exclusive licence.
BBC: Competition Commission to probe AG Barr Britvic merger
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Barr's product range includes Irn Bru, Tizer and Rubicon, while Britvic is known for making Tango, Robinsons, J2O and sells PepsiCo brands under an exclusive licence.
BBC: AG Barr and Britvic make case for merger
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Britvic also sells PepsiCo brands under an exclusive licence.
BBC: Shareholders back AG Barr and Britvic merger
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BBC: Last Updated: Wednesday November 12 2008 14:54 GMT
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But what Mr Landau really needs is something that combines the power of EverQuest (and its ability to remove money from people's wallets) with the broad appeal of Wheel of Fortune which is why Sony has bought an exclusive licence from George Lucas to create a Star Wars game, and has handed it over to the division that built EverQuest.
ECONOMIST: Games and the Internet go well together
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Opap has a 10-year licence to operate 35, 000 video lottery terminals, as well as the exclusive rights to operate 13 games of chance until 2030.
BBC: Greece sells 33% of Opap to Emma Delta
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Moreover, the licence itself is not completely unique, in that royalty-free, non-exclusive technology agreements that stipulate sharing improvements have existed before.
ECONOMIST: Can open source revolutionise biotech?