An excessive profit motive, on the other hand, would lead to a negative public image and a plummeting stock value.

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Step two plagues hobbyists and lifestyle businesses, as they often try to minimize their profits out of lack of experience, or in some cases demand excessive profit and lose the customers from Step 1.

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Profit margins are not excessive.

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Every food, beverage and clothing retailer will carry merchandise at a high profit in the hopes of selling excessive quantities to out-of-town fans.

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Pierre, who was in Haiti during the January 12 earthquake because she was visiting her pregnant sister, said the excessive bill made it appear T-Mobile wanted to profit from earthquake victims.

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