Eighty percent of health care costs are driven by behaviors that can be controlled or modified excessive eating, smoking and drinking.
WSJ: CEO: Risks key for Merck to succeed, help patients
As these inappropriately dubbed "fat cats" tuck into modest portions of healthy food, sipping water or smoothies, it becomes clear that their wealth has not inspired excess - or at least not excessive eating.
BBC: Davos 2013: Obesity not a problem for the rich
Unlike smoking, or excessive gambling and drinking, eating junk food does not directly impair the well-being of anyone else.
ECONOMIST: Does a tax on junk food make sense?
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