Rutchik says the YouTube filter only identifies the exactmatches with fingerprinted videos--it doesn't even use YouTube's searching and tagging system to pick out similar content.
Wheeler's breakthrough was to rejigger the data into a format that allowed entries to be linked by similarity, instead of the exactmatches required with most relational databases.
This involves searching for close, though not exact, matches in the DNA database, in the knowledge that such hits could represent family members of a suspect.
Additionally, using the exact same machines that are used in the League Championship Series matches in North America means identical feel and consistency from scrimming at the Curse Mansion in Vegas to the tournament arena in Los Angeles.