Finding that balance is a challenge but, ever since the iconic 1960 Kennedy-Nixon debate and escalating in importance ever since, presentation counts.
But ever since that discovery, and ever since a massive share offering diluted shareholder value in 2009, this prime Brazilian investment has been nothing but a dud.
He and the band's drummer, Robb Reiner (no relation to Hollywood director Rob Reiner), met as junior-high-school students in Toronto, felt an immediate musical kinship and, in the face of raised hopes, dashed hopes, big-deal record-label indifference and ever lowered expectations, have been rocking out together ever since.
Ever since joining the euro - indeed, since the early 1990s - Italy's technocrats have consistently got the better of its politicians, and the country's dysfunctional politics have not stood in the way of fairly impressive budget cuts when such cuts were necessary.
"Ever since I was born, daddy has been the best father you could ever imagine, " said Paris Katherine Jackson, the second of Michael Jackson's three children, as a massive memorial service for her father neared its end in downtown Los Angeles.
Whereas policy arguments among presidential aspirants will be settled by next year's election, arguments between president and Congress may drag on for ever: indeed, the two branches have been at loggerheads on China, irrespective of which party controlled them, ever since Richard Nixon went to Beijing a quarter of a century ago.
He was laid off a year ago, and has been looking for work ever since.
He's been working at this company for 46 years, ever since he graduated high school.
Also, the recession ended a few months later and GDP has expanded ever since.
He has run the company ever since his father Leon handed him the reins in 1995.
The stock has been trending modestly lower ever since gapping up in late February.
Cancer became the nation's No. 2 killer in 1938, a ranking it has held ever since.
That's been the McMenamins' MO ever since they got into the tavern business 31 years ago.
Sorin came in for the next match and has been undisputed first choice ever since.
But that night, they escaped in a ruse that has stumped U.S. Marshals ever since.
She refused, and there has been acrimonious back-and-forth over the proposed merger ever since.
Being prepared is something new in America, ever since the attacks on September 11.
Indeed, Congress repeatedly has ratified this policy ever since it was first implemented 90 years ago.
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Our family bought the cafe 78 years ago and we have run it ever since.
Bain Capital has been discussed ever since Mitt Romney first entered politics in 1994.
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She's been living in a protective bubble ever since her surgical process began 11 months ago.
"My eyes have been opened ever since by the extent of the stigma, " he says.
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The resulting stultifying regulation has inhibited research and development, particularly in public institutions, ever since.
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Ever since 2010, UK banks have been under pressure to strengthen their balance sheets.
This has annoyed me ever since and I am here to set the record straight.
Abstinence-only education programmes have been controversial ever since they were introduced under Ronald Reagan in 1981.
"Ever since I quit, I've worked every single day and loved it, " he said.
But you know, ever since the ancient Greeks - Thucydides wrote about the desire for honor.
He won a short-term special election in 1970 and has easily won re-election ever since.
Ever since then it has meant I am on intimate terms with a string of pharmacists.
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