The parties are held weekly or even multiple times per dayjust before a launch, with releases that are almost ready for the public but still running on test servers.
"This is a great dayfor our customers because our best-in-class HD offering just became even better with HD movies and TV shows now being offered by Amazon Video On Demand, " said Tara Maitra, vice president and general manager of Content Services and Advertising Sales at TiVo Inc.