Amazon sold many books, particularly best-sellers, for little more than the wholesale price, or even at a loss.
Selling things at break even or even at a loss is nothing new.
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Usually clubs will try to sell them, even at a loss.
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It appears that Mr Gudkov cannot now sell his company, even at a loss a putative deal was aborted this week after the buyer came under political pressure.
Finally, look at prices at wholesale clubs and grocery stores, which sometimes sell gas at cost or even at a loss to attract customers into the store.
None of this excess capacity is likely to be shut down quickly, because cash-strapped firms have an incentive to keep factories running, even at a loss, to generate income.
For one, Amazon may or may not have the scale of supply chain to obtain components cheaply enough to offer a high-end tablet at even a reasonably steep loss, at least not at a loss they would be willing to stomach.
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"In fact it probably means in many cases the supplier is making no profit or even operating at a loss, " they said.
With the price of raw materials going up, some were even selling goods at a loss.
Now, alongside its washing-machine factory in Qingdao, there rises a pharmaceutical plant, whose synergies even Haier's bosses seem at a loss to explain.
Even at that price, the console was selling at a loss, forcing the company to incur massive losses.
That said, many farmers previously with Dairy Farmers of Britain have managed to find other places to sell their milk - even if it is at a slight loss.
Furthermore, either regular income tax or alternative minimum tax may be payable at the time of exercise, even if the underlying stock is subsequently sold at a loss.
Even if you have a net loss at the table, you're still taxed on your winnings.
What if the decision you make to protect long-term viability eliminates near term profit, or even causes the company to pivot entirely or to temporarily run at a loss?
Even worse, it turns out that the first 400 of these aeroplanes are being sold at a loss, because the company's four-year programme to cut costs by 25% has stalled.
The Black Cats looked set for their first win at Old Trafford since 1968, even with the loss of Richardson, but Ferdinand's cruel deflection of a shot which was going wide rescued United.
Last week, the Knicks rallied from a Game 1 loss, using a 30-2 run to blow out Indiana at Madison Square Garden and even the series.
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