And Mamady Sidibe tapped home the second from a Matthew Etherington cross in first-half stoppage-time.
The opening goal came courtesy of a free-kick after Etherington's body check on N'Zogbia.
Fuller broke clear down the right and his low cross was cleared as far as Etherington.
"We won't have to worry about robots replacing us quite yet, " added Titan's Mr. Etherington.
Luka Modric's angled drive doubled the lead, but Matthew Etherington's superb solo goal narrowed the deficit.
"They think it's a walking disaster, " said Sir Stuart Etherington, chief executive of the NCVO.
Etherington joined Stoke from West Ham in January 2009 and has scored seven goals in 52 appearances.
Matthew Etherington was sent off for the visitors for kicking out at Black Cats defender Danny Collins.
Such was his form, Etherington was tipped for a call-up to the England squad by Stoke manager Tony Pulis.
The hosts looked set for an eighth league defeat when Matthew Etherington drove Stoke ahead from an acute angle.
West Ham increased that lead a couple of minutes later with Etherington getting his reward for a fine first-half performance.
The home side continued to dictate things in the second period with most of the play orchestrated by the outstanding Etherington.
George McCartney soon wasted a good opportunity for the Hammers, lashing into the side-netting, before Etherington fired a free-kick well wide.
Former Tottenham left-winger Etherington collected on the halfway line, clipped the ball past Michael Dawson and drove on towards the box.
Robinson produced another excellent stop to keep out a Fuller header before Etherington put the result beyond doubt with a fine goal.
Shortly after the hour Etherington was needlessly sent off for kicking out at Collins after the two had tussled for the ball.
But Stoke drew level through Tuncay's header from Matthew Etherington's cross before Mamady Sidibe and James Beattie missed chances to win the game.
And with seconds on the clock, England hopeful Etherington pulled the ball back to Beattie in space on the edge of the box.
Nine minutes after the break Stoke struck back, with defender Faye rising above the static hosts to head in Matthew Etherington's in-swinging corner.
But with seconds left Sheringham and Etherington combined brilliantly on the left flank and Etherington's teasing cross was calmly turned in by Harewood.
The Hammers offered little in response before the break, apart from Matthew Etherington seeing his effort cleared off the line by Del Horno.
Christopher Samba was sent off for a blatant tug on Ricardo Fuller before Etherington exchanged passes with Liam Lawrence and curled in the third.
Etherington's is the sixth player Styles has sent off season, with Habib Beye's red card against Manchester City in October having also been rescinded.
His volley was cleared off the line by Mido, and when Etherington sent over the next one, Faye headed wide from a clear header.
Pulis expressed his annoyance in the aftermath of his side's 2-0 loss at Sunderland in which Matthew Etherington was sent off by referee Rob Styles.
But Arsenal failed to find the net and Matthew Etherington stretched the Hammers' lead after Larsson and Phillipe Senderos were caught in possesion in defence.
Two minutes later, the Potters almost turned the game around as Fuller nodded Etherington's cross back for Sidibe, who saw his header bounce off the crossbar.
At the other end, Matthew Etherington looked the visitors' most potent threat and his cross from the left wing was hooked narrowly over by Jon Walters.
Stoke seemed content to soak up Hull pressure and rely on counter-attacks, but both Etherington and Dean Whitehead skewed shots horribly off target from promising positions.
David Bennett from Royal Latin School, Buckinghamshire, Marie Durcan from South Luton High School, Bedfordshire, James Etherington from Oaklands School, York, Edward Fowler from Ipswich School, Ipswich.
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