But the excitement was overshadowed by the devastating floods that struck Estes Park and Rocky Mountain National Park that same September.

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Now demand is so great, the company will host four conventions this year in New York, San Francisco, Estes Park, Colo.

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The hotel, just outside Rocky Mountain National Park in Estes Park, is considered haunted and is routinely surveyed for paranormal activity.

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However, much of the US Highway 36, the main road between Boulder and Estes Park, was washed away, and with it went much of the tourism the town depends during its elk-showcasing fall months, when hundreds of elk descend from the mountains and make their mating calls near prime viewing areas (one of which is the Estes Park golf course).

BBC: Stephen King��s hotel of horrors