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Brinqa and other such software is used by large IT shops, especially in the financial services industry, for whom any outage could mean a significant loss of revenue, or could trigger regulatory scrutiny.
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At the same time, the smaller community of corporate and financial industry decision-makers protects its own, especially in a bad economy or amid controversy.
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These strong numbers, coupled with the firmly entrenched brand recognition that SIRI developed, has it well positioned to take advantage of the financial recovery, especially if the auto industry sees an increase in sales.
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These companies are especially attractive given inefficiencies created by recent market volatility and reduced sell side research coverage in the wake of financial services industry merger activity.
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