That is especially true for racing cars.
ECONOMIST: CAR DESIGN
Advertising firms will, no doubt, be just as keen to measure heartbeats, especially for ads designed to get pulses racing.
ECONOMIST: Facial monitoring
According to Car Collector's Carey, the market for top-end collectible racing cars, especially Ferraris, is healthy, and steadily growing.
FORBES: Putting The Hammer Down At Ferrari
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