Free-trade agreements with Colombia and Peru (see article) will go nowhere unless Mr Bush agrees to renegotiate their labour and environmentalcomponents.
Recently, Netherlands banking firm ING announced that social, environmental and ethical components would form part of its top management executive pay structure.
Mr Harcourt believes the key to export success is to target the surging middle class demand for cars in Asia and the Middle East, while providing components to the global supply chain and developing environmental technology for greater fuel efficiencies.