Now his owner, Entertainment Rights, is building up the character's profile with merchandising and licensing deals.
"With UltraViolet, consumers enjoy the flexibility and security of cloud-based entertainment rights combined with the choice-expanding benefits of a widely honored industry standard, " said Mark Teitell, general manager of UltraViolet.
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The show is made by the production company HOT Entertainment with the rights owned by its parent company HIT Entertainment.
He bought the entertainment and merchandising rights to Olie from creator William Joyce of Shreveport, La.
Summit Entertainment LLC has acquired feature rights to produce the English-language adaptation of the novel.
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Networks, film companies and other entertainment powerhouses that hold the rights to content, though concerned about a coming shift in how viewers see shows and events, hold more cards than the music industry did when Steve Jobs negotiated with record label executives.
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In came Hank Barry, a onetime media and entertainment lawyer whose specialty is intellectual property rights.
Experts surmise that less than 1% of Internet content--whether business or entertainment related--now has any rights attached to it.
And if the plans of Apple's rivals in the world of Windows-based computers are any indicator, Apple should by all rights be ready to make another leap into entertainment-oriented hardware.
Other copyrighters that are subject to frequent piracy, including firms that own media rights to recorded music, film and related entertainment, would like to see more stringent restrictions on the sale of their goods in the secondary market.
But entertainment represents only one type of content that will be affected by rights management.
Mr Sullivan cleverly uses the rat as a way of burrowing into New York's hidden history and forgotten men, such as Kit Burns, a rat-pit impresario, who ran the city's most popular entertainment in the mid-1800s until cornered by crusading animal-rights activists.
In March 2012, Budweiser entered into a two-year naming rights agreement for the newly-constructed 12, 000-foot entertainment area in center field.
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Football fans would be ranked according to success, allowing sports fans to "earn their bragging rights, " said Ron Forbes, from Microsoft's interactive entertainment division.
For the last few years Michael Wolk has quietly worked to advance the multi-billion dollar copyright infringement lawsuit that claims Walt Disney Co. does not own the rights to iconic Stan Lee-created superhero characters it acquired from Marvel Entertainment, like Spider-Man, X-Men, The Incredible Hulk and The Fantastic Four.
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We have to change in a radical way, the way we changed when we started this country, when we abolished slavery, all the great movements that are the world for people of color and gender rights and yes, work and ambition and prosperity and, yes, even entertainment.
He teamed with film producer Mark Wolfe to acquire the rights to the program, then formed a new company, RRKidz, dedicated to creating educational entertainment for families.
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Comcast also obtained rights to air certain content from ESPN3, ESPN FullCourt and ESPN GamePlan on Comcast's Xfinity Sports Entertainment Package.
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