There will still be a central core of enterprise systems maintained by IT staff, but there will also be users who will be presenting their own solutions to IT and asking them for help in adopting them for the workplace.
Also around this time, the dot-com era had attracted talent out of the traditional enterprise and exacerbated productivity problems by leaving less motivated staff behind.
The council said it had been talking to staff about the idea of a social enterprise for over a year and more talks would be held as the business plan was developed.
Mr Bell said that the council and their partners Skills Development Scotland, Scottish Enterprise and Citizens Advice had already taken steps to ensure that all staff received advice and guidance.
Horowitz then explains that the startups he knows that are selling to the enterprise have to do so with the help of Rolex-wearing software sales staff.
With developers, support staff and engineering centres all over the world, Canonical is uniquely positioned to help its partners and enterprise customers make the most of Ubuntu.
In a recent report, the Department of Enterprise asked local small to medium sized companies (SMEs) - that's firms with up to 250 staff - about their experiences with banks.
But despite the most sophisticated enterprise systems to capture and aggregate information, human decisions are usually made in dial up mode through things like weekly staff or quarterly budget approval meetings.