Super Blue Stuff is made from a witches' brew of ingredients: emu oil, aloe vera and methyl sulfonyl methane (MSM).

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He hopes to bolster his supply with emu oil from other sources, but it's getting more expensive as demand increases.

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Aloe vera and emu oil, extracted from the fat on the backs of the ostrich-like birds, have been used as soothing anti-inflammatory agents for years.

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All but 10% of his revenue comes from Super Blue Stuff, although he offers other products made with emu oil, meat and leather, including shampoo, jerky and handbags on his Web site, www.bluestuff.com.

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McClung got the idea for Blue Stuff in 1996 when he met an emu breeder who was selling an emu-oil product as a pain reliever.

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McClung is trying to boost the size of his emu herd, which now totals 5, 000 birds, each good for two gallons of oil.

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