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For now, when I roam around Paris, I'll probably wear one of Jean-Claude Ellena's creations.
WSJ: Book Review: Diary of a Nose | The Perfume Lover
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Mr. Ellena was literally born into the business, growing up near the French perfume capital, Grasse.
WSJ: Book Review: Diary of a Nose | The Perfume Lover
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Ellena Kleinman is Consumer Sector Head and Deputy Editor for mergermarket and is based in Southern California.
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"Right now we really can't comment on the generic component of this, " says Bayer director of communications Ellena Friedman.
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Its creator, Jean-Claude Ellena, was inspired by his own garden, which blooms with white and blue irises in spring.
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"When I want to evoke a smell, I use signs that taken separately have no connection with the thing I'm expressing, " Mr. Ellena explains.
WSJ: Book Review: Diary of a Nose | The Perfume Lover
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Mr. Ellena now travels to Paris to attend meetings and sniff pedestrians (he claims he doesn't need market research to know perfume trends).
WSJ: Book Review: Diary of a Nose | The Perfume Lover
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Mr. Ellena's slim book is rich with insights into the mind of a Frenchman and of a creative person in thrall to his craft.
WSJ: Book Review: Diary of a Nose | The Perfume Lover
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And while there's a fair amount of sex in "The Perfume Lover, " Mr. Ellena's book with its understatement and little bursts of pleasure is somehow more erotic.
WSJ: Book Review: Diary of a Nose | The Perfume Lover
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They might use a natural scent as the basis for a perfume, but then they typically add to this by using synthetic compounds produced in a laboratory. (Synthetics also make it possible to affordably mass-produce perfumes.) Both Mr. Ellena and Ms. Beaulieu scoff at amateurs who want to hear that perfumes are all natural.
WSJ: Book Review: Diary of a Nose | The Perfume Lover