It has more than 60% of the electronic educational toy market in the U.S. and Europe, selling under the VTech name through chains such as Toys "R" Us.
FORBES: The VTech phenomenon
"Play-Doh is a really good educational toy, " Ms. O'Hara said.
WSJ: The Evocative Power of Toys
But just because a toy uses a battery doesn't mean that it is educational or that it can give you--or the lucky recipient--any insight into the science behind it.
FORBES: Toys Your Techie Friends Will Love
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