Edlund said malaria eradication is a critical first step towards making the African economy productive.

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Almond and Edlund quickly realized that they were looking at a statistical impossibility a famine of females.

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According to sleep specialist Dr. Matthew Edlund, rest is as important as sleep to our long-term health.

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Dr. Edlund feels rest is usually neglected and prescribes four kinds of rest: social, mental, physical and spiritual.

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"Suddenly we have a godlike capability, " says Richard Edlund , president of Boss Film Studios , a digital effects company.

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That level of funding, says Martin Edlund, the communications director at Malaria No More, brings out a lot more players and a lot more sophistication.

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To be fair, Edlund and Korn were merely building an admittedly grossly simplified model of human behavior in an attempt to answer a nagging question: Why do hookers make so much money?

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Two Columbia University researchers, Douglas Almond and Lena Edlund, were poring over U.S. Census data when they noticed a statistical anomaly: Americans from China, Korea and India have relatively few daughters.

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"Combine this with the fact that marriage can be an important source of income for women, and it follows that prostitution must pay better than other jobs to compensate for the opportunity cost of forgone-marriage market earnings, " Edlund and Korn conclude.

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Idol Gives Back, a two-day televised charity event sponsored by Fox, American Idol, and Charity Projects Entertainment Fund to help children and young people in extreme poverty here in the United States and Africa, views malaria as a gateway issue, Edlund said.

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