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Today, 82% of consumers feel that it's important for companies to offer healthy products that fit family budgets, according to the Edelman public relations firm.
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Today, 82 percent of consumers feel that it's important for companies to offer healthy products that fit family budgets, according to the Edelman public relations firm.
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Though his firm succeeded in part through stunts, Mr. Edelman conceived of public relations as an overarching information function of which advertising was a subset.
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The 2013 edition of the annual Edelman Trust Barometer found "a very significant crisis of leadership, " said Richard Edelman, president and CEO of Chicago-based public relations firm Edelman.
NPR: Public Trust In Government, Business Leaders Falls
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In an annual study released in January, Edelman, a public-relations firm, found that the Japanese people's trust in their national institutions, which had long been flat, had plummeted: it now hovers just above that seen in Vladimir Putin's Russia.
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One of the services he turned to was TweetLevel, created by public-relations firm Edelman.
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"He gets very good marks for that, " says Randy Pitzer, a technology public relations specialist with Edelman.
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Several public relations firms, including Edelman, Burson-Marsteller, Ketchum, Golin Harris, Cone, have been offering CSR and sustainability services for years.
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