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While online advertising growth continues, there are significant benefits of scale in advertising platform economics, in capital costs for search index build-out, and in research and development, making this a time of industry consolidation and convergence.
FORBES: 'Dear Members Of The Board'
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Native advertising is changing the economics of digital journalism, offering publishers an alternative to the ever-more-devalued display ad.
FORBES: Why Google Should Rethink Its Approach to Sponsored Content
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He says that better targeted advertising is vital to the economics of the web - and that will mean that we can all go on enjoying the free services we get now.
BBC: Are we trapped in our own web bubbles?
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There will be other innovative content models to grapple with the impact of the changing advertising market on newsroom economics.
FORBES: Inside Forbes: How Do You Build a Dynamic Business Model for News? Here's One Way.
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Chief Operating Officer Chase Carey said that not being paid by Aereo jeopardizes the economics of broadcast TV, which relies on both retransmission fees and advertising.
NPR: Exec Threatens To Pull Fox Signal If Aereo Goes On
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Chief Operating Officer Chase Carey said that not being paid by Aereo jeopardizes the economics of broadcast TV, which benefits from both retransmission fees and advertising.
WSJ: Exec threatens to pull Fox signal if Aereo goes on
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What has gutted the economics of newspaper is not so much falling circulation, nor the falling display advertising revenues that follow that.
FORBES: Google Now Larger Than Entire US Newspaper Industry
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There is also along with the marketisation of higher education there's a greater and greater emphasis on vocational and pre-career university courses and the advertising and marketing of vocational and pre-career - accounting, law, economics, finance, engineering, applied sciences - these are becoming very, very popular, undergraduate curricula in these areas are expanding dramatically, a faculty who are teaching in these areas are paid better and better.
BBC: NEWS | UK | Education | Higher education 'market' warning