If there's a neglected constituency in Ecomagination, it would be the fanatical wing of American environmentalism.
The ultimate proving ground for Ecomagination is the faster-growing economies of China and India.
GE's history, many environmental campaigners have been understandably sceptical about Mr Immelt's Ecomagination initiative.
So what if environmentalists sneer that Ecomagination is like having Philip Morris run a chain of cancer clinics.
And it shows with the company's Ecomagination line of green and energy-efficient products, which include windmills and fuel-efficient turbine engines.
In the Ecomagination talk there is showmanship but also some reality.
In support of the tour, an electric vehicle readiness toolkit is available on ecomagination.com to help municipalities, customers, and individuals prepare for wide-scale electric vehicle deployment.
ENGADGET: GE kicks off EV Experience Tour, promises WattStations for all
Ecomagination also means selling more windmills, a controversial business where GE pushed itself into second place behind Denmark's Vestas Wind Systems by buying an Enron unit in 2002.
Ecomagination was a couple of years in the making, the result of "dreaming sessions" with heads of energy and heavy-industry companies at GE's executive training center in Crotonville, N.
In November, WinFlex, a wind-power company based in Kiryat Yam, Israel, received one of the most coveted prizes in the GE Ecomagination Challenge for developing a wind-turbine system that uses a light, flexible cloth sheets made out of composite materials as the rotor system for a wind turbine.
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