He sat in his easy chair surrounded by books and enveloped by civilisation, but with no trace of that superiority that sometimes seems natural to Limeys.
"The beauty of the Net is that it's very easy to hide who you are, manipulate your appearance and vanish without a trace, " says Phillip McKee of the National Consumers League's Internet Fraud Watch.
Through serialization, track and trace codes and mobile phone technology, they have come up with a highly scalable, easy to implement and deploy technology to authenticate drugs to help stop the flow of counterfeit drugs and ensure consumers are taking the real thing.