Although it's an easy term of reference, nanotechnology is not a single technology.
"They are not going to find it easy in the short term, " shadow communities secretary Eric Pickles said.
For Augusta, welcoming Ms. Rometty to the club should be a no-brainer, a rubber stamp, a tap-in, to use the golfer's term for an easy putt.
After all, our huge long-term corporate losses stem not from easy money or mark-to-market rules but largely from the incorrect short-term incentives that compensation plans give to key executives.
Another is the need for European banks to slim their balance-sheets: trade finance, because of its short-term nature, is easy to prune.
Typically such short-term bonds are fairly easy to sell, but investors asked a small increase in rates to take the debt, and demand was thinner than usual.
Sadly, politicians find it easy to embrace the short-term positives of stimulus projects and ignore the deleterious secondary and tertiary effects of their implementation on wealth and capital formation.
Given the significantly oversold nature of the transports and industrials in the short-term, it is easy to imagine one or both markets finding support near current levels, successfully testing those lows, and making at minimum a short-term bounce higher.
This is a president who had a very easy ride in Congress during his first term.
The higher growth would make it easy to finance the higher short-term deficits that non-revenue-neutral tax reform would produce.
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Seizing cars, homes, bank accounts, wages and other property may be an easy way to collect in the short term.
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"It's easy to get a very short-term focus because of the opportunity that is right in front of us, " he says.
To be sure, there are no guarantees that military action in the near-term will necessarily be either easy, quickly concluded or low-cost.
If you add other streaming providers, Apple TV, Windows TV, and all of the other services that have decided that the Internet is a wonderful way to deliver lots of content to lots of people not only here but around the world, it is easy to understand that in the long term these business models will not stand up.
It would be easy to start to optimize for near-term revenue, he says.
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Balancing between the benefits of short-term political capital and long-term economic risks will not be easy, particularly when the president is already struggling to revive the economy as investment flows are declining and domestic consumption remains weak.
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Last night, long-term Republican Senator Ted Stevens cruised to easy reelection despite a federal ethics investigation.
But while short-term military success may come relatively quickly, building long-term peace and stability will not be easy.
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That is not so easy when the product being sold is long-term advice, the quality of which will not become clear for decades.
The easy return of Putinism with a new, longer term, worries and baffles the West, even though the result has been predictable since 2008.
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Indeed, it will be relatively easy for the Dutch energy giant to cease its short-term oil sales.
The truth is that, except for low short-term interest rates, monetary policy has not been easy for quite a while.
But the road to peace will not be easy for President Santos who, mid-way through his term, has seen his approval ratings drop.
In the long-term, though, the researchers hope to create simple, easy to use computers out of simple fabrics.
Less easy to quantify, but no less harmful, are the long-term uncertainties employers face in trying to price in the costs of ObamaCare, Dodd-Frank, the potential expiration next year of the Bush tax cuts, the possible millionaire surcharge, the value of the dollar and so on.
They are easy tunes to play but pointless in anything other than the very short-term.
Infinitely more important (and putting aside whatever short-term, transient economic benefits may ensue) is the fact that easy money policies guarantee economic busts, and the larger the monetary largesse fostered by such policies, the larger the bust.
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If an individual investor likes the long-term outlook of Dell Computer or Cisco Systems, it's easy to purchase a "call" on those shares, which gives the investor the right to buy them at a set price in the future.
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