This was no easy task when car manufacturers are facing the end of scrappage schemes, growing competition from China and India and the increase of "Motoring Spy" Web sites, where the arrival of a new model is known by the general public at least 18 months ahead of the launch.
Being electric, it's easy to think the car isn't powered upon turning the key.
For them, it might seem easy to leave the car at home and take a bus.
Like the V-Coupe's, the V-Wagon's stability-control system has a sport map, and once engaged, it makes it hilariously easy to rotate the car under power.
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The robot can also fold up for easy storage in your car, and later models are being geared towards being able to fold up small enough to use as carry-on luggage.
If only raising productivity were as easy in government as in car making.
The big stuff is easy - your mortgage and car loan and council tax all come out of your bank every month and you can quickly add them all up and work out how much they total.
Sometimes in the small car craze, its easy to forget about the big and tall, or those who simply want a little extra elbow room.
But without large-scale funds for investment in public transport, it has been all too easy to portray it as unthinkingly anti-car.
Most travel sites find it relatively easy to sell airfares, hotel accommodation and car hire online, but packages have proved more difficult.
It is never easy to know what the big four international car makers down there are really earning from vehicle sales because they do not report it.
It's easy to understand the cautious approach after seeing the car's final details.
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Mr Richardson admits that selling the idea of environmentally-friendly public transport to car-happy New Mexicans was not easy at first.
Finding a car that gets over 30 mpg is easy these days.
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But I wondered if shopping for a new car on the web is really as easy and as satisfying as General Motor's television commercials, replete with grinning, laptop-toting twentysomethings, make it out to be.
Changing the tires while the car is moving is not going to be easy.
Building a car company from the ground up is not easy, especially one that involves new technology.
The new Last Mile function automatically saves the location of the user's car when continuing by foot, making it easy to find it on the way back.
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It's technically illegal, but easy enough, to flag down pretty much any passing car and pay for a ride around the city, although there's no guarantee of the car, or the driver, being roadworthy.
The device combines Android based Smartphone technology with an HSUPA Qualcomm module to deliver a driver centric device that ensures safer calling, easy navigation via a dedicated Waze launcher key and multiple car focused applications.
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The difference between profit and loss in the car-making business lies in such boring details as easy-to-stamp panels and parts that are interchangeable between models.
Tootling around town in the car, I was impressed - it was surprisingly nippy, easy to park, and a comfortable drive.
The Jabra CRUISER2, the next generation of the critically acclaimed CRUISER in-car speakerphone, builds on Jabra's extensive experience developing easy-to-use products that enhance users' everyday lifestyle.
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Getting such high Nielsen scores is no easy feat, considering Americans are bombarded with more than 4, 500 different national car commercials on television every year.
Besides those job-image surveys showing car salesmen scraping the bottom with journalists and lawyers, selling cars is not easy money.
It was an easy decision (on tyres) in this last session and you could see what the car could do.
To make it easy, here are three questions consumers should ask while shopping for a Wi-Fi enabled car (and three answers they should hear) to ensure secure connectivity.
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While the interior of the home is impressive with hardwood floors, balconies, French windows and master suite Jacuzzi, the garage includes high ceilings, a car lift, hose lines and an elevator from the garage to the main home for easy access.
The five-speed manual is easy to use, if a bit slow, but then again, the old Jag motor is so torquey that you can leave the car in third gear for most jobs, and the brakes stop with the kind of easy retardation that speaks of modern discs and light weight.
The codes are easy to find online that code indicates a problem with the oxygen sensor heater circuit in the car's emissions system.
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