Bridgestone became known for making the "thinking man's bicycle" because each ad spotlighted a different piece of equipment instead of a racing finish.

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If Roku let you sync up multiple remotes with a single box, each could serve as an ad-hoc wireless audio receiver for a room full of suddenly wireless speakers.

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Then there is the process of automatic ad optimization where many versions of a single ad get pitted against each other in search of the one that gets clicked the most.

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In addition to the visuals, Connerty insists that each ad describe the meals, make a promise of weight loss, dangle a special deal like "one week free" as bait, deliver a call-right-now command and pack in toll-free numbers.

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In each case, passionate ad hoc education was happening at a grassroots level.

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It was here that the unelected, largely unknown and unaccountable nabobs of central banking actually began to fix the global monetary system in a series of ad hoc and highly irregular deals with each other.

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That's often the preferred metric for advertisers on a given website, as they don't want to keep paying each time the same ad is shown to the same person.

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So HSBC pointed out to each company where its particular portfolio had geographic gaps and told the ad firms to come back in a few weeks' time with a comprehensive solution.

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As a member of the revenue-sharing YouTube Partners program, some of his income each month is made via ad sales generated by those views.

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