First, he discovered in work with Enterprise Rent-A-Car that a key to measuring loyalty was to give priority to the enthusiastic customers, i.e. those who were delighted.
But I've found that I can usually get a good sense of people through their e-mails -- friendly and enthusiastic people who open up about their lives naturally put me more at ease than those who come off as guarded.
Springsteen and his E Street Band opened their Wrecking Ball Tour to enthusiastic reviews in Brisbane, the hometown of Australian Deputy Prime Minister and Treasurer Wayne Swan, who revealed in a speech last year that The Boss had long been his political inspiration.
Roughly 6 weeks ago in a Forbes Sports Money piece, I argued that the Chicago Cubs were one of the biggest anomalies in professional sports for their inability to find consistent success despite favorable local market conditions (i.e. a large market size coupled with an enthusiastic fan base).