E-mail marketing, by comparison, has an 11% click-through rate and a 4% average conversion rate.
Two weeks ago e-mail marketing firms Themutual.net and KeepAhead merged to exploit a combined database of 500, 000 subscribers.
But studies show that search and e-mail marketing, not social recommendations, are still the main drivers for online consumer spending.
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In the approximately five years that my company has been using Constant Contact the popular e-mail marketing service has shut me down three times.
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No, Constant Contact is not the best e-mail marketing service around.
FORBES: Is Constant Contact The Best E-Mail Marketing Service?
When it comes to effective e-mail marketing less is more.
FORBES: Is Constant Contact The Best E-Mail Marketing Service?
What about e-mail marketing systems such as Constant Contact?
Research by the Direct Marketing Association and e-mail marketing firm Experian showed that 26% of marketers are confused about the new directive and do not know what impact it will have on their business.
In another ongoing case, Ponemon founder Larry Ponemon says he is consulting with a major financial institution currently being investigated by several states' attorneys general in a major data breach attributed to an e-mail marketing partner.
Recent research from Monetate (a provider of cloud-based technology for online marketers) has shown that social converts at a much lower rate than either search or email campaigns, with traditional e-mail marketing leading to the most conversions.
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In response to a survey answered by 500 privacy and 900 marketing executives in industries ranging from health care to financial services, more than a third of marketing execs said they don't place any limits on the data they share with third parties, such as e-mail marketing agencies or online advertisers.
"Branded media, context-based marketing, direct mail, preference-based marketing (agreeing to get ads via e-mail) it's what people are missing, " says Killen.
At the same time, responding to what may seem like a friendly e-mail or an appealing marketing offer can have serious consequences.
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Communicating with their audiences through e-mail is an integral part of their marketing strategy.
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E-mail is the workhorse of traditional online marketing, so it seems only fair that the new crop of digital content creators ask for it.
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AdWords is getting Lindland three to five new orders a day, so he continues to do traditional public relations and marketing, like e-mail and some direct mail.
In recent years, passing on sensitive data points like e-mail addresses and credit card codes to marketing partners has also been a frequent source of corporate data breaches--about 40% of all breach incidents were a result of a third party's handling of data, according to another Ponemon study, released in November 2007.
Less than 24 hours after being told that he was being let go -- enough time to pack up his desk and send a farewell e-mail to colleagues -- he received news that his position in video promotion and strategic marketing had been saved.
Digital spending includes e-mail, video advertising, display ads and search marketing.
This is bad news for companies who once hoped that e-mail would be a cheap, effective means of marketing new products and services, and content companies who once hoped to save on printing costs by hawking newsletters and other material through cyberspace instead of the mailbox.
The next school is scheduled for this summer in the Turks and Caicos, said Karen Hawkes, the company's manager of marketing and communications, in an e-mail.
While e-mail once seemed to be the shiny new frontier of marketing, companies must now dodge plenty of landmines, not the least of which is the potential of having their brand besmirched by being associated with spam.
The SIIA white paper says software sellers manipulate the rules of Internet auction sites to obtain e-mail addresses of bidders on software, creating a direct-marketing channel.
We then started to incorporate the online outreach and response experience in our day to day operations to offer more complete marketing solutions (from consumer responses to e-mail signatures).
Adam Hanft, CEO of marketing firm Hanft Projects, also dashed off a quick e-mail to Forbes, the best snippets of which follow.
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In only seven months, with no marketing, he has developed a subscriber list for a daily e-mail of almost 2, 000 people (including, inevitably, Newt Gingrich).
Marketing budgets are frequently spent on episodic activities like events, e-mail campaigns, webinars and other activities that come and go quickly and leave no lasting footprint.
Although of course we must remember that his crime was not sending unwanted commercial e-mail, which is permitted if not positively encouraged as a way of using the net for marketing purposes.
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